A proactive mobile experience that surfaces a timely daily brief and action cues — so people start their day prepared, not hunting across apps.
People jump across email, chat, and calendar just to understand their day. The information existed — it simply never surfaced when it mattered.
How much effort users spent before their first productive action each morning
Source: Existing user research study conducted by a Microsoft research team
Only 22% of users felt prepared at the start of their day — and 68% regularly missed something important.
"The problem wasn't missing information — it was that none of it surfaced when it mattered."
So instead of designing moments one by one, I built a single repeatable loop every proactive experience had to follow — one shared bar for what "good" looks like.
Always answering "What can I do right now?" No clear action, no moment shipped.
Emails surface like inbox summaries; meetings follow calendar layouts. No learning curve.
One entry point hosts daily brief, meeting prep, catch-ups and agent actions — no redesign.
Iterations across entry strategies, response formats, and content depth — balancing usefulness with intrusiveness.
Promotional notifications are used lightly for discovery. Scheduled notifications let users receive a daily brief or action summary at a chosen time — creating a consistent habit without feeling invasive.
Within the product, the entry point sits in the chat screen. The first pill hosts the daily brief and other scenarios too. A subtle visual cue paired with haptic feedback makes discovery feel playful and natural.
The pill reveals its scenario icons on load and pairs the motion with haptics — making the entry point feel alive without being intrusive.
Meeting summaries, email highlights, and people cues — surfaced in a scannable layout optimised for the start of your day.
Tasks assigned across email, chat, and meetings — consolidated into a single actionable list with source context and quick actions.
Set direction and pressure-tested the spec with the PM.
Grounded every decision in user research and telemetry.
Built the reusable loop powering 3+ proactive scenarios.
Concept to ship — flows, motion, iOS & Android.
Presented at milestones; aligned design with strategy.
Read live rollout feedback weekly to iterate.